This website provides you with the background to these reasons and describes the defining characteristics of the gold market from an investors point of view.. As financial markets developed rapidly during the and gold receded into the background and many investors lost touch with this asset of last resort. While sustained price rally, underpinned by the fact that demand consistently outstrips supply, is clearly positive factor in this resurgence, there are many reasons why people and institutions around the world are once again investing in gold.

While sustained price rally, underpinned by the fact that demand consistently outstrips supply, is clearly positive factor in this resurgence, there are many reasons why people and institutions around the world are once again investing in gold. This website provides you with the background to these reasons and describes the defining characteristics of the gold market from an investors point of view.. Recent years have seen striking increase in investor interest in gold.